The project for Smashburger’s launch of new burger concepts designed to expand and refresh their menu offerings.
I photographed each sandwich with a focus on bold textures, melted cheese, and signature smashed patties to create crave-driven, high-impact visuals.
The photography was then integrated into newly designed menus and in-store signage, ensuring a cohesive visual rollout that highlighted the new additions, reinforced brand consistency, and supported a strong, attention-grabbing menu launch.
