Partnered with Arby’s to support the development and launch of new sandwich concepts designed to build on the brand’s bold, protein-forward menu. Photographed and styled each sandwich to capture hearty portions, rich textures, and crave-worthy detail that aligned with Arby’s distinctive visual style.
The photography was then applied across newly designed menus and in-store signage, creating a cohesive visual rollout that clearly showcased the new offerings, reinforced brand consistency, and supported a successful introduction of the menu additions. Included in the project was a new product packaging design for the new sandwiches.
