I worked with Chick-fil-A on the development and rollout of new sandwich campaign designed to complement their existing menu. I was given free reign to create packaging, campaign kick-off advertisements and signage for both inside and outside of the store. I thought that it would be fun to illustrate the cows and use a football theme to make the campaign fun and relatable since the college football season was just starting.
Photographed and styled each sandwich with a focus on freshness, texture, and brand-appropriate simplicity, creating imagery that felt both crave-worthy and authentic to the Chick-fil-A experience.
The photography, packaging design and illustrations was then applied across newly designed menus, in-store signage, social media marketing assets, and packaging, ensuring a cohesive visual presence across all customer touch points and supporting a polished, consistent launch of the new menu additions.
